Before we throw away ‘adding value‘ as another cliche. Is this not a decision we make with every business interaction?
We can decide to make things better or we can decide to leave them as they are.
We can of course also decide to destroy, erode or take away some of the existing value.
Perhaps contribute is a better term than adding value.
And easy for me to decide in every interaction whether I can contribute something to what is already there, or not.
Image source: http://bit.ly/10ZvHdt