Creation and destruction

A friend told me once how in one night vandals destroyed six months of building work at the house he was building.

Creativity in business is similar to this. New ideas that take a lot of risk, vulnerability, hard work and commitment can be destroyed in seconds.

Typical approaches to idea destruction are:

  • Comparing new ideas to failed old ones
  • Trying to get a fixed answer about the risks of the new idea
  • Trouble shoot the proposal to find all potential faults

We have to think differently to foster idea creation. Especially if we want to turn those ideas in innovation.

New ideas are like newborn babies. They are vulnerable. Like a baby, they need nurturing, support, flexibility, love and care. Most important they need the right space to grow.

It is far easier to destroy something than it is to create. Make space for the creators so that their ideas can grow.

Vandalism kills creative ideas








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Author: Dale Williams

Dale is based in Cape Town on the southern tip of Africa from where he maintains connections with people all over the world through his portfolio life.