Most things written by academics about strategy fall into the two broad categories of strategic planning and strategic execution.
It seems that the academics have not been speaking to people outside their institutions enough.
John Lennon probably had a clearer view of how things really work when he sang, “Life is what happens to you while you’re busy making other plans.”
Nobody sees the future like they believe they do. Ask Nassim Nicholas Taleb or Daniel Kahneman.
All we can do is hypothesise and test those hypotheses as Jim Clarke describes in his work on Business Plan You.
Doubting that our plan will work is the first step towards thinking about the future as it is likely to play out.
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