Many people worry about pricing themselves too high and not closing the deal.
Being turned down for being too expensive is in fact a positive experience for your brand.
Thinking about the things you cannot afford will give you a sense of what it feels like to be on the other side of you when you are turned down for being too expensive.
[You may need to read the previous sentence twice]
I would rather have someone walking away saying they cannot afford me than being pleased that they have persuaded me to work on the cheap.
That is of course only if what you have to offer is credible and valuable and you are not seen as a rip off.