The official future is what scenario planners call the future as we expect it
     
     to happen. Other names are the default future or the perceived path of least
     
     resistance because we expect nothing major to change. It is also the least
     
     creative option available to you at any point in time as it allows you to stay
     
     in a comfort zone and not think about more challenging futures, positive or
     
     negative.
    
     The beauty of thinking about scenarios for our future is that they force us
     
     out of the official future and we have to consider other options. The other
     
     options in themselves are not where the real value lies. The value lies in the
     
     process between your current thinking and having arrived at the new
     
     alternatives.
    
     To do this can be hard, because it requires forcing yourself to look at all
     
     the areas of your future where you have doubt and there are unknowns. Facing
     
     this uncertainty and thinking through how you would deal with it, is the only
     
     way to manage it effectively.
    
     It is uncomfortable because it shoves us out of our comfort zone and ensures
     
     we think about change even before it happens. Of course we can resist, but
     
     unfortunately the change happens anyway. The choice is pain up front when you
     
     have the luxury to think about it, or pain in the moment when you are up
     
     against the big uncertainty you hoped would never happen.
    
     The official future applies as much to our business strategies as it does to
     
     our private lives. Believe it at your peril.
    
 
  
  