The strategy conversation you can only have here
Things which matter most must never be at the mercy of things which matter least."
Johann Wolfgang von Goethe
This is a video I prepared for a client ahead of their strategy session. We often use the terms priorities and goals quite loosely which can be confusing. I have given some specific examples of how they can be used in the context of preparing priorities for your business.
https://youtu.be/evmLtq-gThs