Dale Williams | Strategy Coach
I'm Dale Williams, a Strategy Coach who helps business leaders get crystal-clear on their strategy and align their teams to make it happen.
The Core Challenge
Most leadership teams know something isn't quite right with their strategy. They can sense it. But getting clear on what's actually wrong—and what to do about it—requires a fresh perspective and the right questions.
That's where I come in. I use what I call the 3am test —if someone woke you at 3am and asked about your strategy, could you explain it clearly while half-asleep? If not, it's not clear enough. Together we'll discover whether your strategy passes this test and what to do about it.
Ready to start? Let's have a conversation .
Who I Am
Me in 10 Seconds
My career as a three-act play:
- Act I - Teenage software developer to CTO
- Act II - Executive Coach to Strategy Coach
- Act III - Can you guess the finale?
Me in 27 Seconds
I've been a COO, head of consumer banking, entrepreneur, strategy lecturer, and technology director. I've sat in the rooms where the decisions get made—and where they get avoided.
One principle runs through everything I do: People support what they create. When your team helps shape the strategy, they own it. When they own it, they execute it. That's not theory—I've seen it work.
Me in 3 Minutes
Strategy isn't spreadsheets and PowerPoints. It's the hard conversation about what you're actually going to do—and what you're going to stop doing.
I've worked with global corporations and scrappy startups. I've watched leadership teams avoid the obvious for months, and I've seen what happens when they finally face it. The pattern is always the same: clarity first, then alignment, then momentum.
I can sit in your team meeting and spot what's not being said. Not because I'm clever, but because I'm not invested in your politics. Fresh eyes see what insiders can't.
Here's what I know: your team already has most of the answers. They're just not talking about them—or they're talking past each other. My job is to create the space where the real conversation happens.
Got More Time?
Review my LinkedIn profile for a more detailed view of my career, qualifications and recommendations.