The strategy conversation you can only have here
Norwegian band Dancerock released their new single on a USB stick (called a DataRock) which comes in the shape of a red figurine. The figurine contains their single, 'Catcher in the Rye' together with an EP 'California', a 60 minute concert film and a number of other bonuses including additional tracks, music videos and photos.
Source: http://super7store.com/new-arrivals/datarock.html