The strategy conversation you can only have here
A few years ago, I wrote about the 3 a.m. test.
Watching the Springboks face New Zealand this weekend, I saw something striking. The players weren’t just playing rugby - they were united in playing for the benefit of all South Africans.
It was a clear example of alignment in action.
I made a short video to capture the moment and highlight the powerful lesson the Springboks offer for business.
You can read the original post about the 3am test .