Customer driven CSR
2011-04-02
Customers have become somewhat cynical about corporations attempts
to give back to their communities through CSR programmes. Leading CSR thinkers
like Wayne Visser of
CSR International
have even said CSR is dead.
This makes US based Home Depot's decision to embrace their customers in their
giving campaign particularly gutsy. The companies 260,000 Facebook members can
vote on their fan page for the projects that they want the firm to fund in
their "Giving Back" campaign.
