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Customers have become somewhat cynical about corporations attempts to give back to their communities through CSR programmes. Leading CSR thinkers like Wayne Visser of CSR International have even said CSR is dead.
This makes US based Home Depot's decision to embrace their customers in their giving campaign particularly gutsy. The companies 260,000 Facebook members can vote on their fan page for the projects that they want the firm to fund in their "Giving Back" campaign.