We think it is easy to communicate with anyone, anywhere in the world. In fact
it is hard.
I can message my friend in Auckland or Vancouver in a second. The quality of
that message is a lot less than the letters I used to write to my granny when
I was a kid.
The hour spent crafting a message to gran was way up the scale towards real
communication. The text to my Canadian or New Zealand friend is a lot emptier.
Even further up the scale of real communication are the meaningful, honest,
vulnerable conversations held in person. This is why executive coaching
continues to grow.
Our digital messages are seldom quality. They are often shotgun blasts hoping
to land. Unsure of the quality, we follow many of our messages with another
one saying 'did you get my message?' or 'did you understand my email?'
Our amazing new communication tools ironically allow us to send empty messages
quicker and easier than ever.
The medium is indeed the message*.
Original image
- 1964 quote by Marshall McLuhan