While class action suits rage around Wall Street and the shares of Facebook
continue their third day of sell offs (
http://on.wsj.com/LpyLUK
), the real
problem behind the world's biggest social media site may be the unhappiness of
the users.
JWT Intelligence reports on research done in Singapore, China and the US that
reveals
- 57% of people feel jealous of others on social media sites
- 55% feel bad after taking a glimpse at other people's lives via social media
- 62% feel pressure to be witty on social media
- 57% feel social media interactions are a source of stress
While feeling bad isn't necessarily a bad business model (newspapers have for
years plied doomsday headlines in order to lure readers), it must be a
worrying trend for the social media site in a world driven towards instand
gratification and happiness.
Other fascinating items revealed in the research are that social media has
permeated even the most private aspects of our lives with 11% of people
checking social media sites while in bed with a partner and even 7% while
having intimate moments.
The full report is at http://bit.ly/Jw21Pw
