Methods of persuasion
2010-03-12
Strategy is no good
without getting people to follow it. If you have cleared up your strategic
direction then you could look to Aristotle on how to persuade people to follow
you.
My friend and colleague Liz shared Aristotle's wisdom on modes of persuasion
at a leadership development programme that we co-facilitated earlier this
week.
Aristotle proposed that there were three modes of persuasion; Logos, Pathos &
Ethos.
Logos - persuading people with logic
Pathos - persuading people through emotion or a passionate appeal
Ethos - persuading people through your character
What's your dominant approach and how could you be more persuasive?