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Methods of persuasion


Strategy is no good without getting people to follow it. If you have cleared up your strategic direction then you could look to Aristotle on how to persuade people to follow you.

My friend and colleague Liz shared Aristotle's wisdom on modes of persuasion at a leadership development programme that we co-facilitated earlier this week.

Aristotle proposed that there were three modes of persuasion; Logos, Pathos & Ethos.

Logos - persuading people with logic
Pathos - persuading people through emotion or a passionate appeal
Ethos - persuading people through your character

What's your dominant approach and how could you be more persuasive?