Trust is an integral part of strategy.
The many executives who tell me that their staff 'just don't get it', are
really saying that they are not trusted.
Trusted leaders have followers and trust is built one interaction at a time.
On the road between today and the implementation of your new strategy are
hundreds of connections with your people, each of which can build trust while
moving the strategy forward. The alternative can leave you wondering why it is
so hard.
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