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The worlds #1 blogger

2010-02-14
Seth Godin has a very simple strategy for his business of being an
author, speaker and publishing the world's #1 marketing blog. As with most
great strategies, there is lots underneath it but at the top level it can be
explained simply as focusing on 'doing what he does best'.

For his blog he writes short, relevant and
opinionated pieces (sometimes more than once a day). They are quick reads and
instant gratification to people wanting to keep on top of the world of
marketing, which is his specialty.

He is able to do what he recommends all good marketers do, create something
that people want to talk about, every day.

On the Incredible Strategies page I've included a a video from outside the TED
conference where he talks about his strategies and some of the people who get
it right. You'll be interested to hear why he doesn't do Twitter nor Facebook.
His reason, he wants to be a meaningful specific rathar than a wondering
generality.

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