Creativity, Innovation & Ideation
Tools for generating and developing new ideas
8 tools in this category
- 30 Circles — A fast drawing exercise that exposes how much a group self-censors before trying to be creative.
- Blue Ocean Strategy — Redesign what you offer, using the ERRC grid, to compete in uncontested market space rather than head-on.
- Brands — Map brand equity from awareness to resonance to find where intended and perceived brand diverge.
- Design Thinking for Educators — Run IDEO's five-step design process - discovery to evolution - to redesign a programme around real users.
- Jobs to be Done (JTBD) — Find the job customers are hiring your product to do, then redesign around that job, not the product.
- altMBA - Business Model Navigator — 55 proven business model patterns to test against your resources and redesign how you make money.
- altMBA - Project Prompts — A time-boxed brief that forces you to ship a piece of thinking in days, then face peer feedback on it.
- altMBA - Reimagining Models — Name the assumption everyone treats as fixed, ask what if the opposite were true, and prototype an alternative.