connecteddale

Strategy Coach = Clarity + Alignment

DAC (Direction-Alignment-Commitment)

Direction-Alignment-Commitment treats good leadership as an outcome to check for, not a person or a style - a group has it when it agrees where it's going, coordinates how it gets there, and is actually willing to do the work.

Three circles overlap - direction, alignment and commitment - and leadership shows up only where all three meet.

Direction Alignment Commitment Collective leadership
CCL's three outcomes - direction, alignment and commitment - overlap to produce collective leadership.

Reach for this when…

How to run it

  1. Introduce the three outcomes: Direction (agreement on where and why), Alignment (coordination of knowledge and action across the group), Commitment (genuine willingness to do what the work requires).
  2. Diagnose which of the three is actually weakest, not which is easiest to talk about.
  3. Map the current state across all three, specifically, not in general terms.
  4. Identify one concrete action that addresses the weakest one.
  5. Check back at a fixed point, roughly 90 days out, and reassess.

A worked example

Situation. Elina Korhonen runs operations for Pohjolan Rahti, a freight company across three regions, based in Tampere, Finland, where shipments kept getting mis-routed between regions despite every regional manager saying they backed the same growth plan.

Applied. Diagnosing against the three outcomes showed Direction was solid - everyone could state the growth target the same way - but Alignment was the actual gap: no one had agreed how routing decisions got coordinated once a shipment crossed a regional line.

Result. The fix was one weekly coordination call and a shared routing rule, not a new strategy off-site. Mis-routes dropped within the first month because the missing outcome, not a missing plan, had been named.

The catch

It's easy to mistake enthusiastic agreement in a room for real Direction or Commitment, when it's actually just politeness under pressure to nod along. The framework also names what's missing without saying how to fix it - the fix still has to be designed for the specific group.

If people agree fast and specifics still fall through the cracks, you have Direction without Alignment - don't mistake one for both.

Origin: Center for Creative Leadership (Drath, McGuire, Van Velsor)