Entry and Growth Strategies
Strategy tools for entry and growth strategies.
25 tools
- ADL Matrix — Plot business units on a 5x4 grid of competitive position and industry maturity to choose natural development, selective development, prove viability
- Ansoff Matrix — Four growth routes ordered by risk: penetration, market development, product development, diversification.
- Blitzscaling — Prioritise speed over efficiency to win a winner-take-most market before rivals can scale.
- Blue Ocean Strategy Canvas — Plot your offer against competitors across the factors that matter, and see if your curve actually diverges.
- Blueprint for Growth — Name your real growth drivers, test them against the ways a business can grow, and sequence what comes first.
- CAGE Framework — Compare two countries on cultural, administrative, geographic and economic distance before you expand.
- Classification of Market Entry Strategies Framework — Line up entry modes by risk, control and commitment to pick the right one for a new market.
- Cross-Border E-commerce Strategy — Research, fix logistics and localise before selling online into a new country, not just translate the site.
- Deloitte's Growth Framework — A four-pillar growth diagnostic, market, product, operations, organisation, to find what's actually blocking growth. Widely attributed to Deloitte
- Diversification — Grow into new markets or products, related or not, to spread risk and open growth beyond today's business.
- EPRG Model — Diagnose whether your international approach is home-first, locally adapted, regional, or globally integrated, and which you need.
- Economies of Scope — Sharing plant, brand or distribution across related product lines costs less than running each alone.
- Growth Hacking Frameworks — Run rapid, metric-led experiments against the AARRR funnel to find the stage capping growth.
- MacMillan Matrix — Score each programme on mission fit, economic attractiveness, alternative coverage and competitive position, then place it in one of ten cells to
- Market Entry Strategy Framework — Choose how to enter a new market, export, license, joint venture, acquire, or build direct, based on the barriers you actually face, not habit.
- McKinsey's Seven Degrees of Freedom for Growth — Frame growth options as rings radiating from your core, from selling more to existing customers through to entirely new competitive arenas.
- Options Matrix Tool — Lay your strategic options against shared criteria, so a gut-call decision becomes one everyone can see and argue with.
- Penetration Pricing — Launch below market price to win share fast, then raise price once the position is secured.
- Platformization Strategy — Move from selling directly to opening your assets so others can build, trade or transact on top of them.
- Product Market Expansion Grid — Sort growth options into four moves, from selling more to diversifying, and see the risk in each.
- Rapid growth — Push aggressively for fast expansion in market share and revenue, accepting the strain that comes with speed.
- Scaling Strategies — Choose and sequence your growth route - penetration, development, expansion or diversification - to match what you can support.
- Smarter Startup — Sequence the big startup decisions: market and value proposition first, resourcing and hiring after, not before.
- Strategic Alliances — A formal, bounded partnership between organisations, run through its own lifecycle from selection to exit.
- TOWS Matrix — Pair internal strengths and weaknesses against external opportunities and threats to generate actual moves.