business stage / Initial Marketing and Sales
Description
Initial Marketing and Sales is all about getting the word out about your business and generating those crucial first sales to prove that your business idea works. It involves creating and executing marketing plans to grab the attention of potential customers and turning that interest into actual sales. Essentially, it's about showing the world what you have to offer and convincing people to buy from you. This phase is like laying the foundation for a building - without a strong marketing and sales strategy, your business may struggle to take off and reach its full potential. So, nailing Initial Marketing and Sales is key to setting your business up for success in the long run.
Other tools for Initial Marketing and Sales
The tools below could be useful during this stage of a business.
- 4P's of Marketing
- 4S Web Marketing Mix
- 6 Steps to Developing a Unique Selling Proposition (USP)
- Abell Framework
- Affinity Diagrams
- App Store Optimization
- Appreciative Inquiry
- Available Market
- Backcasting
- Barriers to Adoption
- BEANE Test for Product Adoption
- Benchmarking
- Blitzscaling
- Brand Archetype Framework
- Brand Pyramid
- Business Model Canvas (BMC)
- Calculated risks
- Catchball Process
- Cause and Effect Analysis
- Change Management
- Co-opetition
- Communication Systems
- Competitive Intelligence
- Competitive Pricing
- Competitive Scenario Planning
- Contingency Planning
- Continuous Improvement
- Creating a Distinct Value Proposition
- Cross-Border E-commerce Strategy
- Cross-Industry Innovation
- Customer Analysis
- Customer Experience Mapping
- Customer Focus
- Customer Journey Analytics
- Customer Lifetime Value
- Customer Relationship Management (CRM)
- Customer-Driven Innovation
- Data-Driven Decision-Making Framework
- Decision Trees
- Design Thinking
- Diffusion of Innovations Curve
- Digital Trust Framework
- Early Warning Scans
- Ecosystem Strategy Framework
- Efficient Mobile App Marketing Strategy
- Emotional Intelligence
- Familiarity Matrix
- Fishbone diagram
- Five Whys
- Future Back Thinking
- Futures Wheel
- GAP Analysis
- Gemba Walk
- Growth Hacking Frameworks
- Hook Model
- Industry Analysis
- Influencer Partnerships
- Interrelationship Digraph
- Jobs to be Done Framework (JTBD)
- Judo Strategy
- Kaizen
- Kanban
- Kepner-Tregoe Matrix
- Lauterborn's 4Cs
- Lean Canvas Model
- Lean Startup Methodology
- Lewin's Change Management Model
- Marketing Research Mix
- MECE Framework
- Minimum Viable Products (MVP)
- Mobile Food Vendor Component Analysis
- Net Promoter Score (NPS)
- NUDGE Theory
- Objectives and Key Results (OKRs)
- Ohmae's 3C Model
- Open Market Innovation
- Pareto Analysis (The 80/20 Rule)
- Penetration Pricing
- Perceptual Mapping
- Performance Tracking
- PEST and PESTEL Analysis
- Playscripting
- Policy Deployment
- Positioning Map
- Price-Benefit Position Map
- Product Diffusion Curve
- Product Life Cycle
- Product Market Expansion Grid
- RACI Matrix (responsible, accountable, consulted, and informed)
- Rapid growth
- Resource Audit
- Responsibility Assignment Matrix (RAM)
- Responsibility Matrices
- RFM Segmentation
- Risk Management
- Root Cause Analysis
- Sales Funnel
- Segmentation, Targeting, and Positioning Model (STP)
- Simplex Process
- Six Market Dynamics
- Six Step Profit Formula
- Skimming Pricing
- Social Media Campaigns
- Social Media Listening and Engagement Tools
- Social Media Strategy in 8 Steps
- Strategic Alliances
- Strategic Narrative Marketing
- SWOT Analysis
- Tactical Business Planning
- Technology Adoption Life Cycle
- Technology Life Cycle
- Three Tiers of Non-Customers
- Using Focus Groups
- USP Analysis
- Value Chain Analysis
- Value Curve Analysis
- Value Proposition Canvas
- Value Stream Mapping
- Value-Based Pricing
- Voice of the Customer Strategy
- War Gaming