WESC › Business stages › Initial Marketing and Sales Initial Marketing and Sales Tools that earn their place at the Initial Marketing and Sales stage. 11 tools 4P's of Marketing Segmentation, Targeting, and Positioning Model (STP) Value Proposition Canvas 6 Steps to Developing a Unique Selling Proposition (USP) Sales Funnel Positioning Map Kotler's Pricing Strategies Lauterborn's 4Cs Social Media Strategy in 8 Steps Growth Hacking Frameworks Influencer Partnerships
