connecteddale

Strategy Coach - Clarity + Alignment

Corporate Social Responsibility (CSR) Framework

The CSR Framework is a way of building social and environmental responsibility into how a business actually runs, not just what it says in a mission statement.

Layers stack one above another, economic anchoring the base and philanthropic capping the top.

Economic Legal Ethical Philanthropic
Carroll's CSR pyramid: each layer of responsibility rests on the one below.

Reach for this when…

How to run it

  1. Map your real impacts: on staff, suppliers, community, environment.
  2. Pick two or three areas where you can make a genuine, measurable difference.
  3. Set policies and targets, not just intentions.
  4. Fund and resource the commitments properly.
  5. Report the results honestly, including where you fell short.

A worked example

Situation. Ana Horvat ran Jadran Textiles, a garment manufacturer in Split, Croatia, and had a CSR page full of stock photos that her own factory floor staff had never heard of.

Applied. She picked two real areas, fair overtime pay and safer dye handling, set targets for both, and put a line in the budget to fund them.

Result. A European buyer who had been stalling on a contract signed within the quarter, citing the audited overtime records as the reason.

The catch

CSR done as PR dies the moment a journalist or auditor checks the claim against the factory floor. It works only when it costs the business something real - budget, time, or a process it would rather not change. Treat it as strategy, not sponsorship.

If the CSR report reads better than the shop floor looks, you have a liability, not an asset.

Origin: Archie B. Carroll (CSR Pyramid)