WESC › Business stages › Brand Development Brand Development Tools that earn their place at the Brand Development stage. 12 tools Brand Archetype Framework Brand Pyramid Kapferer's Brand Identity Prism Keller's Brand Equity Model USP Analysis 6 Steps to Developing a Unique Selling Proposition (USP) Creating a Distinct Value Proposition Positioning Map Perceptual Mapping Strategic Narrative Marketing Employer Branding Value Proposition Canvas
