WESC › Business stages › Concept Refinement Concept Refinement Tools that earn their place at the Concept Refinement stage. 13 tools Lean Canvas Model Value Proposition Canvas Minimum Viable Products (MVP) Design Thinking Jobs to be Done Framework (JTBD) Rapid Prototyping Tools Iterative Design and Feedback Tools Idea Screening Matrix Lean Startup Methodology Kano Model Product Opportunity Evaluation Matrix - Poem Matrix Eight Simple Steps for New Product Development Customer Analysis