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Ensure your strategy is clear. Get aligned .


This is the Whole Earth Strategy Catalogue, modelled on Stewart Brand's transformative 1968 Whole Earth Catalogue . Just as Brand compiled an essential guide for a pioneering generation passionate about self-sufficiency and understanding the world, the Whole Earth Strategy Catalogue equips today's thinkers with a comprehensive toolkit for navigating the complexities of modern business and personal challenges.

Why Whole Earth Strategy Catalogue?

Drawing on the Charlie Munger’s approach of using mental models, strategic tools and heuristics to think through complex problems and make better decisions, the Whole Earth Strategy Catalogue brings you the most comprehensive collection of these tools. More than concepts, these practical tools enhance clarity, decision-making, and problem-solving.

By integrating these diverse frameworks from economics, psychology, and management, the Whole Earth Strategy Catalogue is a starting point for strategic insight, action, seeing the bigger picture and making smarter choices.

Explore our tools

Stretch your thinking and find new ways to think differently, solve complex problems, and steer your projects to success. Start navigating the Whole Earth Strategy catalogue today and build a smarter, more strategic tomorrow.