Differentiate products and lead in costs
Tools that help you differentiate products and lead in costs.
14 tools
- Porter's Generic Strategies — The founding framework for choosing differentiation or cost leadership.
- Bowman's Strategy Clock — Maps eight price-value positions to pick your competitive route.
- Value Disciplines Model — Forces a choice between operational excellence and product leadership.
- Porter's Value Chain — Shows which activities actually add cost or add margin.
- Blue Ocean Four Action Framework — Pursues lower cost and real differentiation at the same time.
- Creating a Distinct Value Proposition — States the one reason customers choose you over the alternative.
- 6 Steps to Developing a Unique Selling Proposition (USP) — A step-by-step route to a differentiation claim you can back up.
- Cost Management — Cuts costs deliberately without touching what earns revenue.
- Economies of Scale — The main lever behind a genuine cost leadership position.
- Cost-plus Pricing — The simplest pricing model for a cost leadership strategy.
- Value-Based Pricing — Prices on the differentiation customers actually perceive.
- Value Curve Analysis — Plots your offer against rivals to see where you truly diverge.
- Kay's Distinctive Capabilities Framework — Finds the capabilities rivals cannot simply copy or buy.
- Positioning Map — Plots competitors on the variables customers judge you by.