Expand into international markets
Tools that help you expand into international markets.
12 tools
- CAGE Framework — Compares cultural, administrative, geographic and economic distance before entering
- Market Entry Strategy Framework — Chooses export, joint venture, acquire or ally deliberately
- Classification of Market Entry Strategies Framework — Lines up entry modes by risk, control and commitment
- International Market Assessment Tools — Tests a new market on multiple fronts before committing capital
- EPRG Model — Decides whether to go home-first, adapted or globally integrated
- Porter's Diamond — Explains why an industry thrives in the target country
- Hofstede's Cultural Dimensions Theory — Spots where your management style will clash locally
- Culture Map — Shows exactly where cross-border teams will clash day to day
- Cross-Border E-commerce Strategy — Fixes logistics and localisation before selling online abroad
- PEST and PESTEL Analysis — Scans the new market's political, economic, social and legal forces
- Global Talent Mobility Strategy — Moves people across locations so knowledge travels with expansion
- Cross-Cultural Competence Development — Builds the working skill to operate across the new market's culture