Analyze market segments for targeted marketing
Tools that help you analyze market segments for targeted marketing.
13 tools
- Segmentation, Targeting, and Positioning Model (STP) — Breaks the market into segments, then targets and positions for each
- RFM Segmentation — Segments customers by recency, frequency and spend for targeting
- Customer Analysis — Finds from real data who buys, why, and what they need
- Positioning Map — Plots every competitor on the variables customers judge segments by
- Perceptual Mapping — Plots brands on key attributes to find gaps between segments
- Jobs to be Done Framework (JTBD) — Works out the job each segment hires your product for
- Value Proposition Canvas — Lines up segment jobs, pains and gains against your offer
- 4P's of Marketing — Checks product, price, place and promotion fit each target segment
- Lauterborn's 4Cs — Rewrites the marketing mix from each segment's own point of view
- Marketing Research Mix — Pairs qualitative and quantitative research to profile segments properly
- Available Market — Narrows the total market to the segment you can realistically reach
- Price-Benefit Position Map — Plots price against perceived benefit to spot the value gap
- Kano Model — Splits features by what different customer segments actually value