Conduct market research and analyze competitors
Tools that help you conduct market research and analyze competitors.
13 tools
- Porter's Five Forces Analysis — Maps the competitive pressures that decide if the market is worth it.
- Competitive Intelligence — Runs a disciplined cycle for gathering usable rival insight.
- Competitive Profile Matrix — Scores you and named rivals on the same weighted factors.
- Industry Analysis — Lays out industry structure and trends before you research further.
- PEST and PESTEL Analysis — Scans the outside forces shaping the market before you commit.
- SWOT Analysis — Separates what you control from external opportunities and threats.
- Customer Analysis — Finds from real data who buys, why, and what they need.
- Marketing Research Mix — Pairs qualitative and quantitative methods so no blind spot dominates.
- Using Focus Groups — Surfaces how customers really think, ahead of a research decision.
- Segmentation, Targeting, and Positioning Model (STP) — Breaks the market into segments worth researching and targeting.
- Perceptual Mapping — Plots brands on the attributes customers care about to find gaps.
- Porter's Four Corners — Predicts a named competitor's next move from goals and capability.
- Competitive Blind Spots — Names what rivals see that you don't, and the reverse.