Develop go-to-market strategies
Tools that help you develop go-to-market strategies.
12 tools
- Segmentation, Targeting, and Positioning Model (STP) — Segments the market and picks how to be seen before launch
- Value Proposition Canvas — Lines up customer jobs and pains against the actual offer
- Creating a Distinct Value Proposition — States the one reason customers should choose you
- 4P's of Marketing — Checks product, price, place and promotion as one story
- Market Entry Strategy Framework — Chooses entry mode, export, JV, acquire, ally, for a new market
- Positioning Map — Plots competitors on the variables customers judge you by
- Kotler's Pricing Strategies — Matches a pricing approach to the launch situation
- Sales Funnel — Tracks prospects narrowing to purchase to find where they drop
- Industry Analysis — Maps industry structure and forces before betting on a market
- Competitive Profile Matrix — Scores you against named rivals on the same factors
- Diffusion of Innovations Curve — Shows which adoption wave the launch is actually selling into
- Product Life Cycle — Matches go-to-market tactics to the product's actual stage