Manage product lifecycles
Tools that help you manage product lifecycles.
13 tools
- Product Life Cycle — Names the four stages, each needing a different play
- New Product Development Model — Moves a product from strategy to commercialisation in fixed stages
- Eight Simple Steps for New Product Development — Stage-gate route from screening an idea through to launch review
- Technology Adoption Life Cycle — Maps how the market adopts the product over time
- Diffusion of Innovations Curve — Shows which adoption wave you're currently selling into
- Minimum Viable Products (MVP) — Tests the smallest version before committing to full development
- Idea Screening Matrix — Scores product ideas on shared criteria before they enter the pipeline
- Kotler and Keller's Five Product Levels — Layers the product from core benefit to the future version
- House of Quality — Lines up customer needs against technical requirements at each stage
- Critical to Quality (CTQ) Trees — Breaks a vague customer need into measurable product traits
- Product Opportunity Evaluation Matrix - Poem Matrix — Scores product ideas across five forces before they advance
- BCG Matrix — Decides invest, hold or exit as products move through their lifecycle
- Product-Process Matrix — Spots where product stage and process have drifted out of line